How GoSwim Transforms Teams, Athletes & Coaches

Introduction

Swimming is a sport of legends, and few understand that better than Glenn Mills. A 1980 US Olympian in the 200m Breaststroke, NCAA Champion, American Record Holder, and Masters World Record Holder, Glenn has spent a lifetime mastering the water. But his impact goes far beyond his own races. As the co-founder of GoSwim, he has built the premier video resource for the sport.

With a library of over 4,000+ technique videos featuring nearly 80 Olympians and elite athletes (like Jason Lezak, Brendan Hansen, and Misty Hyman), GoSwim is the gold standard for visual instruction. But it is more than just a library; it includes a powerful race analysis tool simplified for your phone.

The thesis of GoSwim is simple: It is a platform that professionalizes the "people business" of coaching. It is a product organizations can use to improve athlete and parent experiences, a tool for coaches to improve practice and meet performance outcomes, and a safe environment for athletes to explore the skills of swimming.

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1. Coach Education: Investing in Your "People Product"

Swimming is fundamentally a "people-as-a-service" business. The quality of the product, the swim lesson or practice, is defined almost entirely by the training of the person delivering it.

Better trained coaches deliver a superior customer experience. GoSwim acts as a continuous education tool, ensuring every coach, from the head coach to the junior assistant, is teaching from the same "source of truth." It will unify your team language around swimming, drill progressions and much more. Instead of relying on the "how I was taught" fallacy - your staff has access to modern, world-class technique.

By using the “find lessons” flow on GoSwim, a Coach can build their own technique profile featuring our Olympians and share that with their athletes.  Choose the style or technique that best illustrates what you teach, not a prebuilt pattern.  With our Broadcast feature in the app, use your own athletes to model to your own team and ONLY your team.

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2. Practice Focus: Creating Buy-In Through Visuals

Use Case 1: Priming the Athlete for Practice

Coaches can use drill videos to "prime" the athletes before practice or on deck.

• Clarity: Quickly send a note and one or more videos to your training group. "Clear and complete communication" leads to better execution.
• Buy-In: Visual proof creates "buy-in for change." When a swimmer sees an Olympian doing the drill, they stop arguing and start adapting. Younger swimmers stop asking "why are we doing this?" and start buying into the value of the drill.
• Retention: Progress feels tangible. There is nothing better for retention than making an athlete smile because they finally had the breakthrough of mastering a new skill or fixing a stroke. Swimming doesn’t just get faster it gets easier. 

“You, the coaches, can go on GoSwim schedule the skills and technique videos, their athletes get the videos. Before the swimmers get to practice, they watch the videos that you scheduled. So it's on their phone. These aren't just the videos that we schedule. You pick your technical signature, and what will complement practice that day.”

— Glenn Mills

Use Case 2: The "Single Lane" Feedback Loop

A coach can film just a single lane of swimmers, provide voice-over feedback in real-time, and load that directly to the swimmers' profiles. In just 3-5 minutes a day every week every swimmer gets feedback. 

• Improved Customer Experience: Parents feel like their money is well spent. You are providing personalized feedback which makes athletes feel important and seen.
• Visualization: It is much easier for a swimmer to visualize a change when they have video and audio feedback they can reference at any time.
• Empowerment: Athletes are empowered to improve faster not only by looking at your feedback but exploring other videos of Olympians doing it right. Increasing their likelihood to stay in the sport and on your team.

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3. Valuing Your Time: Race Analysis as a Premium Product

Personalized race analysis is often treated as a "free favor," but it is actually an exceptional, expert service. Letting your members know race analysis is an above and beyond service and therefore is worth paying for.  Some of your swimmers may already be getting this service elsewhere and you are missing out and others may not know it could be highly cost effective. 

Increasing Lifetime Value (LTV)

Capturing a customer's "ecosystem spend"—or "share of wallet"—is critical for maximizing Customer Lifetime Value (CLV). According to McKinsey & Company, organizations that expand their service ecosystem to address adjacent customer needs can increase revenue by 20–50%. By offering a value-added services (like race analysis), businesses deepen engagement and create more engagement. 

Use Case Implementation for Championship Meets

Step 1: “The parent's role is to capture the memory. Film the race… If you do it in the app, the athlete gets it. 

Step 2 “The athlete's job is to rewatch the race and add the data (stroke rates, breakouts, splits all by clicking the screen). By adding the data, they understand the race. They understand the data.” Now the athlete is owning the performance. 

Step 3 “The coach's job is to receive the data, to look at it. I don't want coaches putting the data in. They got enough stuff to do.” Then Coaches just need to give the feedback on splits, stroke rates, underwater, for a more effective race strategy for finals.  

“Watch the maturity your swimmers gain when you implement these steps. Now they are watching the race, owning the data which contextualizes your feedback. You are going to see big steps forward in race strategy execution.”

— Glenn Mills

Implementation Note: Using Captyn, this can be easily managed as an upcharge for championship meets or a specific membership tier open to certain training groups.

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4. Empowering the Athlete: Elite Coaching Anywhere

GoSwim democratizes access to world-class coaching. Not every swimmer lives near a "super club" or has access to coaches who "live, breathe, and die swimming." In the past, ambitious athletes often had to uproot their lives and move to find the technical expertise they needed. GoSwim changes that dynamic.

It allows athletes in rural markets or smaller programs to "take control of their journey." By accessing the same drills, techniques, and race analysis tools used by Olympians, a swimmer can build an elite technical foundation from their home pool, bridging the gap between their local resources and their ambitions.

“Whether you're an age-group swimmer or a seasoned athlete aiming for the pinnacle of success, our platform is here to help you improve.”

— Glenn Mills

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5. The Safe Environment: Vetted Excellence

The internet is a firehose of information, and not all of it is good. GoSwim provides a "Walled Garden" for swimmers. Unlike the open internet, where advice is unverified and distraction is constant, GoSwim offers a controlled environment where every video is vetted for technical accuracy. It is a safe space for athletes to learn without falling down the "YouTube rabbit hole."

“YouTube is a great resource for so many things, but because it’s so vast, you’re always one recommended video away from something that may not be good for kids.  In GoSwim, our safe, walled garden approach means access only to good swimming videos that teach.  Safe and private.”

— Glenn Mills

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Conclusion

GoSwim provides the infrastructure to make coaching a better business and swimming a better experience. As a swim team you have performance goals and as a business you have customer experience standards. GoSwim helps you accomplish both. 

Ready to upgrade your team? Start a free trial for your team during championship season. A great way to implement this is to have parents film the race and athletes handle the data entry—forcing them to "own" their swim—while the coaches provide the expert feedback.

Explore the platform at www.goswim.tv/championship

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